About this course
This course will provide you with the skills you will need to promote and sell products or services. You will learn about marketing principles and research, identifying market opportunities, profiling the market, analysing consumer behaviour and target marketing. You will also learn to evaluate marketing opportunities, establish and adjust the marketing mix (the blend of product, price, place and promotion), develop a marketing communications plan, implement a marketing solution and review marketing performance.
To achieve this qualification, a total of 8 elective units must be achieved. Your institute willl determine the elective units for this qualification.
- An IELTS score (academic) of 5.5 with no band score less than 5.0 or equivalent is required.
- Communications Manager
- Public Relations Manager
- Advertising Officer
- Marketing Team Leader
- Marketing Manager