Course outline

Diploma of Marketing

National code: BSB51207 | WA course code: D174 | CRICOS code: 075958C

Diploma of Marketing

About this course

This course will provide you with the skills you will need to promote and sell products or services. You will learn about marketing principles and research, identifying market opportunities, profiling the market, analysing consumer behaviour and target marketing. You will also learn to evaluate marketing opportunities, establish and adjust the marketing mix (the blend of product, price, place and promotion), develop a marketing communications plan, implement a marketing solution and review marketing performance.

Units

To achieve this qualification, a total of 8 elective units must be achieved. Your institute willl determine the elective units for this qualification.

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Admission requirements

  • An IELTS score (academic) of 5.5 with no band score less than 5.0 or equivalent is required.
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Locations where this course is available

Resource fees

The Resource fee includes any consumable that is used by a student in the course of their study e.g. paint, internet use etc... This fee is paid to your Institute at enrolment.

Material fees

​The Materials fee includes any item that remains the property of a student after the course has been completed e.g. personal protective equipment, tools, text books etc... This fee is paid to your Institute at enrolment.

Additional information

​Please view the Admission Requirements for your country of origin.

Career opportunities

  • Communications Manager
  • Public Relations Manager
  • Advertising Officer
  • Marketing Team Leader
  • Marketing Manager
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