Course outline

Certificate IV in Marketing

National code: BSB41307 | WA course code: D156 | CRICOS code: 043069A

Certificate IV in Marketing

About this course

This course will provide you with the practical skills and knowledge to develop marketing solutions. You will learn about research, analysing consumer behaviour and developing and monitoring the marketing mix.  It will challenge your creative and analytical mind to understand the marketing concept, develop customer knowledge and coordinate an integrated organisational approach.



Students must complete a total number of 10 units which comprise of 4 core units plus 6 elective units. Electives are determined by the Institute you are enrolled at. Core units are :

  • Make a presentation
  • Profile the market
  • Analyse consumer behaviour for specific markets
  • Conduct market research
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Admission requirements

  • An IELTS score (academic) of 5.5 with no band score less than 5.0 or equivalent is required.
  • Equivalent to Australian Year 12 is required for entry into this course
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Locations where this course is available

Resource fees

The Resource fee includes any consumable that is used by a student in the course of their study e.g. paint, internet use etc... This fee is paid to your Institute at enrolment.

Material fees

​The Materials fee includes any item that remains the property of a student after the course has been completed e.g. personal protective equipment, tools, text books etc... This fee is paid to your Institute at enrolment.

Additional information

​Please view the Admission Requirements for your country of origin.

Career opportunities

  • Administrator
  • Sales Consultant
  • Marketing and Public Relations Officer
  • Researcher
  • Marketing Manager
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