About this course
This course will provide you with the practical skills and knowledge to develop marketing solutions. You will learn about research, analysing consumer behaviour and developing and monitoring the marketing mix. It will challenge your creative and analytical mind to understand the marketing concept, develop customer knowledge and coordinate an integrated organisational approach.
Students must complete a total number of 10 units which comprise of 4 core units plus 6 elective units. Electives are determined by the Institute you are enrolled at. Core units are :
- Make a presentation
- Profile the market
- Analyse consumer behaviour for specific markets
- Conduct market research
- An IELTS score (academic) of 5.5 with no band score less than 5.0 or equivalent is required.
- Equivalent to Australian Year 12 is required for entry into this course
- Sales Consultant
- Marketing and Public Relations Officer
- Marketing Manager