Education and Training International WA

New Trade Courses

Education and Training International is pleased to announce that a suite of new programs are now available for enrolment.

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Marketing (Certificate IV to Diploma)   


Program DetailsProgram Details  
This program provides students with the skills and knowledge to promote and sell products and services. Students learn about marketing principles and research, identifying market opportunities, profiling the market, analysing consumer behaviour, target marketing and implementing a marketing mix.

Summary

Program Summary
* Please check full details below...
Duration (depends on entry & exit point): 6 months to 1 year of full-time study
Study Location(s) Available: In Perth - Joondalup, Northbridge, Fremantle, Thornlie and Midland offer the Cert IV & Diploma.
College(s): West Coast, Central, Challenger, Swan
Approximate Tuition Costs: A$5,000 per semester
Commencement/Intake Availability: February and July (except Fremantle which has Feb intakes only and Midland which has a Feb intake only for the Diploma)
University Entry Available?
 Graduates will be able to enter a range of business and commerce degrees at Murdoch, Curtin and Edith Cowan universites.*
University Credit Possible?
 Up to 6 months credit.*

Qualifications Available in this Program (depending on your entry & exit points)
  • Certificate IV in Business - Marketing
  • Diploma of Business - Marketing

Program Components & Pathway

This program can include multiple courses and different entry and exit points providing students the flexibility to begin at the most suitable stage and continue studying till they reach their desired outcome. Please see the study pathway diagram below.

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General Entry Requirements and Pre-requisites

Entry into the Certificate IV requires the equivalent of Australian Year 12 with passes in English or completion of any Certificate III in Business.

For Yr 10-11 and Yr 12 academic equivalence, please refer to the Entry Requirements Summary (PDF) for your relevant country. This also details the normal English proficiency standard needed.


What You'll Learn in Each Course

The Certificate IV provides training in how to promote and sell products or services, including the marketing of existing products and developing markets for new products or services. Students learn about marketing principles and research, identifying market opportunities, profiling the market, analysing consumer behaviour, target marketing and implementing and monitoring the market mix (the blend of product, price, place and promotion).

The Diploma further develops skills in sales and marketing as well in management. Students learn to evaluate marketing opportunities, establish and adjust the marketing mix (the blend of product, price, place and promotion), develop a marketing communications plan, implement a marketing solution, and review marketing performance. Completion of this qualification will give students the required skills to work in marketing departments across a range of diverse organisations.


Career Outcomes

Depending on the stage of completion, graduates can work in sales and marketing positions, and, with suitable experience, become a sales manager, product manager or marketing manager.


Further Study & University Options

Graduates of the Diploma at Challenger TAFE (Fremantle) can enter the Bachelor of Commerce (Marketing) at Notre Dame University with credit of up to 12 months. They can also enter the Bachelor of Commerce (Marketing) at Murdoch University and receive credit of up to 12 months.

Graduates of the Diploma at West Coast TAFE (Joondalup) can enter into one of the following single major Bachelor degrees at Edith Cowan University (ECU) with credit of up to 6 unit exemptions: Business, Social Sciences (Leisure Management), Social Sciences (Sport Management), Tourism Management, Hospitality Management, e-Commerce, e-Business, Business (Hospitality, Wine, Tourism and Regional Enterprise).

Graduates of other Colleges may be able to continue in further studies at university in related subjects. Please contact your specific university of interest for more details on entry.


Detailed Course & Unit Information

These courses consist of required units and a broad choice of elective units allowing students to specialise in certain areas. A sample program structure and unit outline is available in the Subject handbook (PDF).


Other General Study Information

For further information about studying at TAFE WA please see our TAFE Colleges section or find out about the application process by clicking on:


Student Profile

kanakoStudent: Kanako Sahara - Japan

Course: Diploma of Marketing

Where: Central TAFE - Northbridge

"I have been studying here in Central TAFE for one and half years. I love Perth, because of it's peacefulness and pleasant weather, and I like studying at TAFE, because the teachers are so helpful."

Program Area PhotosProgram Area Photos  Selected photos from our Business courses. View the full gallery >>

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